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Joel Wertheimers suggestion earlier this week that we use tobacco as a model for thinking about social media regulation is more novel than it ought to be

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With FDA regulation looming, some companies have worked to distance themselves from e-cigarette terminology by giving their products other monikers such as e-hookahs and vape pens. Other companies have given their e-cigarettes greater flexibility by allowing them to vaporize loose leaf tobacco and other nicotine products along with e-liquid