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online Feldman, Eric A., and Ronald Bayer, eds

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cities (350,000+ population), followed by Cleveland, OH at 27.8%

Leading Cigarette Brands Benson & Hedges (B&H) Premium segment, strong brand equity Rothmans Upper-mainstream, widely distributed Dunhill Premium positioning, urban consumers Pall Mall Mass-market, price-competitive London Value segment, high penetration in informal retail Yes Economy brand, strong among price-sensitive smokers Aspen Low-cost segment These brands are sold in both pack and single-stick formats , with single sticks accounting for a significant share of daily consumption