The Growth Dilemma OG25 When architects talk about ‘Excellence’

When architects talk about ‘Excellence’

Homeless men and women are battling sobriety and addiction and simply trying to find sustainable work and decent housing

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his sister Linda

The Growth Dilemma OG25 When architects talk about ‘Excellence’Porsches for soccer moms? Patagonia vests for finance bros? Crocs for trendsetters? Weight Watchers for wellness? What happens when growing your brand requires serving new customers with different wants and needs than your current customers? You always want to grow your brand, but there's a dilemma: The more customer segments you target and serve, the harder it becomes to manage their diverse preferences and behaviors. Sometimes, you do such a good